Marketing is key for any business or company in the 21st century as it allows you to reach a wider audience by using some key techniques. This allows you to market the company in a way that fits around their branding rather than in general
Inbound marketing
Inbound marketing is customer focused approach by finding customers rather than promoting to anyone and everyone. It is generally used with tactics such as social media, blogs and SEO. It adds more value to the customer rather after the promotion is used as opposed to outbound marketing such as paid ads or call lists
Buyer Persona
Buyer personas are representations of ideal customers, they include demographic, behavioural information and psychographic. This allows the marketer to target a certain audience and buyer persona by catering it to what they like such as making something aimed at young kids bright and colourful
Word of mouth
Word of mouth is considered the most effective type of marketing as it is trusted as it comes from previous customers rather than the business its self. Its the oral communication of a good service or product between a satisfied customer and a prospective customer
Call to action
A call to action is an instruction to an audience designed to entice them to complete an action immediately. They are commonly seen on shopping sites with buttons such as 'buy now' or 'add to basket'. It is also used on flyers with things such as 'call now'
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